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Louis Vuitton speedy questa stagione per le sue campagne pubblicitarie ufficiali online, anche sul lato pi divertente e scanzonato della passione femminile per la moda, e ci invita a conoscere i pezzi cult di sempre e quelli freschi di collezione primavera-estate 2013 attraverso un gioco che ci fa tornare per poco bambine.
Si tratta di scegliere i capi chiave per vestire bamboline di carta, disegnate dal talento di una famosa illustratrice australiana: Karrie Hess.
Louis Vuitton speedy 30 di
LV rappresenta il bauletto perfetto, borsa tanto cara a grandi icone di classe come Audrey Hepburn. Speedy si contraddistingue per il suo lucchetto dorato; è diventata un must quella in tela Monogram e Damier.
La Kelly di Hermès è una delle it-bag più ambite dalle donne di tutto il mondo , che vede la sua antenata nella borsa “porta-sella” e origina il suo nome dalla principessa di Monaco Grace Kelly: è da quando venne immortalata al suo braccio che divenne celebre. Il tratto distintivo è certamente la chiusura metallica, Louis Vuitton speedy 35 che può essere chiusa con una chiave oppure con un lucchetto, realizzata in sette misure diverse, con colori e materiali a scelta.
La Birkin di Hermès è invece ispirata all’attrice Jane Birkin, è una borsa ampia e comoda, ma di grande stile. Particolare inconfondibile è la chiusura, così come quella della Kelly; la patella infatti tagliata in tre piccole sezioni.The risk versus the opportunity of retail expansion, especially in China, will be one of the critical strategic challenges of the year ahead.
Gucci, for example, has expanded rapidly
Louis Vuitton speedy 25 in China and, while the brand has shifted upmarket over the past three years, there are signs that the mushrooming visibility of Gucci in interior China has weakened its prestige value in Shanghai and Beijing. The brand’s Asia Pacific sales were up a modest 2% in the third quarter of the year, compared with growth of 14% in Western Europe and 11% in North America.
Luxury goods retailers faced multiple challenges with e-commerce in 2012. On the one hand, digital technology was a means to attracting a wider consumer base. On the other, there was the risk of cannibalising bricks-&-mortar sales, encouraging discount activity and fuelling online counterfeits. It is estimated that 80% of brands sold online using the Hermes label were fakes, for example.
louis vuitton monogram speedy 30 But, the internet – and the mobile internet in particular – is the fastest growing channel of retailing.
Sales of smartphones and computer tablets have surged globally, and their heavier footprint is having a major impact on the way people shop. Mulberry’s e-commerce revenue climbed 44% for the six months to September, and tablets and mobile devices were identified as a key driver. Online sales now account for 9% of group sales.Furthermore, the emerging middle class is increasingly internet savvy and, while mobile internet usage in markets such as China and Brazil has lagged behind advanced economies, the latest generation of tablets and smartphones is ushering in a new internet culture, with potentially far-reaching implications for the distribution of luxury goods.
Luxury goods retailers will have to find ways of accessing the power of the internet in 2013, but digital strategies will need to be more innovative than in non-luxury goods sectors.Prada was another big winner in 2012. louis vuitton speedy handbagsOver the first three quarters of the year, the group’s revenues were up 35%, while net profit climbed 50%. Most strikingly, Prada reported a 32% revenue increase in Europe (at constant exchange rates), higher even than the 28% growth surge in emerging Asia. Prada also notched up growth of 16% in the US and 15% in Japan.
